Software company Atlassian Corp. on Thursday said it has agreed to buy Rewatch, a platform that records, summarizes and organizes meetings and screen recordings via AI, and plans to meld it with Loom, the asynchronous video-messaging platform it acquired for $975 million late last year.
Terms of the Rewatch deal were not disclosed.
Atlassian has grand designs for Rewatch; in addition to integrating it with Loom, it intends to fold Rewatch into its Rovo AI platform, enabling meeting notes to become Jira issues. Transcripts also can be searched within the business context.
Once integration is complete between Rewatch and Loom, the Loom AI agent will be capable of joining Google Meet, Microsoft Teams and Zoom meetings. The finished product will create a transcript, meeting notes and action items that it can then automatically correlate to service tickets, Jira issues and Confluence pages, according to Atlassian.
“Atlassian is on a mission to help individuals collaborate more efficiently on their terms. Asynchronous collaboration is unlocking more thoughtful teamwork, giving workers the time and space they need to contribute more meaningfully, and AI is making it easier than ever,” Loom co-founder Joe Thomas, a product management leader at Atlassian, said in a blog post. “We’ll continue to bring new AI features to Loom to make getting work done feel less like work.”
Citing internal research, Thomas said people “don’t hate meetings’ but “hate poorly run meetings.”
He said 72% of meetings are deemed ineffective by attendees and when asked, more than half (52%) of workers admitted to leaving meetings without any clear idea of the next steps or who was responsible for various tasks.
“Capturing detailed notes and clearly outlining the next steps (with owners and deadlines attached) are meeting facilitation best practices,” Thomas wrote in the blog post. “However, taking notes during the meeting can impact your ability to engage in the moment, and distributing notes and action items can be time-consuming.”
Atlassian, a cloud-based workflow management software company, has relied on acquisitions and partnerships to turbocharge its product portfolio and expand into new markets. In two-plus decades, Atlassian has snapped up more than 20 companies such as Percept.AI, a virtual agent technology provider, and Loom.
